Five Challenges Successful Entrepreneurs of Finance Companies Face

by Jacob Semanco

Five Challenges Successful Entrepreneurs of Finance Companies Face


In the finance industry, entrepreneurs face a distinct set of challenges. Most of these challenges can greatly impact a business owner’s success in the industry. Entrepreneurs will bode well against their competition if they can recognize, face, and overcome these challenges. Owning a finance business requires focus, discipline, patience, and a strong personal vision for what you want for yourself and your company. We at Hitachi Business Finance aim to get to know you and your vision so that we can help you achieve it.

  1. Mitigating Risk with Alternative Lending Options

Starting a company is not only a risk in itself, but can open up the doors to even more risks. Most of these risks revolve around the concept of “not having enough money”. A concept that is not too unfamiliar with entrepreneurs. Although these risks seem scary, there are ways to mitigate them. Unfortunately, there is no “one-size-fits-all” for every entrepreneur. An option that often gets forgotten about in favor of more traditional sources of lending is an alternative lending factor. Hitachi Business Finance has seen plenty of success as an alternative lending factor.

  1. Maintaining a Steady Cash Flow

As a financial provider, your ability to stay afloat above your profit margin is largely determined by your ability to provide solutions for clients. Be careful, because you are not exempt from falling into a hole of debt. Financing requires a steady amount of available liquidity and can cause problems in the long-run. Maintaining stable cash flow and liquidity is an entrepreneurial challenge to look out for before starting your business. Keep this in mind at all times.

According to the Wasp Barcode 2016 State of Small Business Report, 29 percent of small businesses surveyed listed cash flow as one of their biggest challenges for their business in 2015. 42 percent of companies with 11-50 employees stated that cash flow was in their top three biggest challenges.

As your business grows, payroll and staffing costs become much more difficult to manage. According to Fundera, 82 percent of start-up businesses fail because of cash flow problems. Cash flow can be a hassle to maintain, but it is incredibly important to keep your numbers above the water. Before you try to find a way to maintain your cash flow, you have to create correct processes and implement them to ensure stable liquidity as your company grows.

  1. Keep the Future in Mind When Making Decisions

There is no simple trick to running a successful business. In fact, sometimes it can seem like a 1,000 piece puzzle. Knowing when to make investments and where to place those investments involves critical thinking and a good understanding of the art of strategy. Business finance is all about decision making and takes time to adjust and adapt to the ever-evolving financial world.

Many opportunities will present themselves to you during the early days of running your business. Remember to think critically, keep the future in mind, but take risks and experience life as a business owner too. Just make sure you’re smart about it!

  1. Slow and Steady Doesn’t Win the Race

The alternative lending industry isn’t slow by any means. In fact, it is the exact opposite. The speed in which funds are disbursed has actually caused many clients to choose alternative lending sources over the years. This is why business owners seek out and use alternative lending sources in the first place.

As your business and client base grows, you will need to search for more quality talent to improve your work team, maintain and improve your cash flow, and seek out and take advantage of opportunities continuously. Getting side-tracked and bogged down in too many transactions can actually be detrimental to your business if you don’t have the backbone to support your business.

  1. Carve Your Niche

Carving out your niche in the business finance market is yet another challenge that entrepreneurs have to overcome. This challenge takes time and is possibly the most rewarding of the five challenges we have covered. Specializing in what your business is naturally good at is one way to find your niche. This way you can increase your leads, better attract your target market, gain traction on upcoming opportunities, and develop brand recognition. Watch out for competitors though! Being the king of a market will lead to more businesses wanting to steal your crown.

Being an entrepreneur can be difficult, but it can also provide you with some very exciting experiences and the satisfaction of overcoming rough challenges. Just remember that Hitachi Business Finance will be there to inspire you, and help you reach your next business goal. Download our Marketing for Factors complimentary whitepaper to gain access to more tips about how to better market your business and generate more leads.


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